Little Lamb Wool had been running AdWords campaigns for some time however their cost per lead was too high and budget wasn’t being spent as well as it could have been. We analysed their existing account and found their was a problem both with their account build and ongoing account management. We rebuilt their AdWords campaigns in order to create a group of highly targeted campaigns, adgroups, and keywords with specific focus on individual products and long-tail keywords. By the second month we’d decreased average cost per lead by 25%. We continue to optimise the account and bring this cost per lead down still further over time.