Tamba wanted to increase their online awareness and website visibility. While they had an existing AdWords (pay per click) account, it had been setup inefficiently and after a review we suggested it could be much more effective. We took over and rebuilt the account. After setting the new account live, visits increased 10-fold while cost-per-visit dropped by 40%. We continue to manage and optimise the account in order to improve its efficiency and profitability. Ecommerce and goal tracking enables us to monitor the performance of the campaigns and make adjustments to maximise registrations and donations.