Tommy’s wanted to increase their online visibility in order to bring more people to their website and increase donation and sign-up volumes. We began with an SEO audit and implemented both onsite and offsite SEO in order to help increase their search engine rankings. Over a period of 3 months rankings steadily rose, and by month 4, average rank had improved by 35%. Tommy’s also run a charity AdWords account. After an audit we found it was setup inefficiently. We rebuilt the account and saw daily visits almost double while cost-per-visit decreased by 25%. We continue to manage and optimise the charity account (as well as a paid account to supplement this) in order to improve efficiency and profitability.