There are numerous processes involved and things we look at when setting up and managing your PPC accounts. Depending on your industry and current situation things may vary, while existing AdWords users will follow a slightly different plan to those new to AdWords altogether.
Research & Planning
It may be that a particular product line you offer is especially good value or you’d like to promote an underused service. Establishing details like this ensures your AdWords account is coordinated with your business plan.
We look at your competitors so we know who you’re bidding against and what kind of prices you’re competing with. Identifying competitors’ weaknesses ensures we maximise on this while playing into your strengths.
Strategy and Structure
We carefully formulate a strategy and campaign structure based on your products, services, and target market. This may include things like device targeting or increased advertising at certain times and locations.
We find out what search terms people use on Google and how expensive bidding on these terms might be. We build a list of common searches relevant to your business which we integrate into your PPC campaigns.
Build and Management
We create carefully structured campaigns & adgroups accompanied by close keyword targeting and enticing ads. We then look at smaller details like bids, negative keywords, ad scheduling, and ad extensions.
Once the campaigns are built we set them live and within a few minutes our first visitors start arriving! We’ll start getting an idea of our most effective keywords and campaigns and begin shifting bids and budget about.
We continually optimise your PPC account profitability using the data we collect over time. In addition we keep your account fresh and up to date with all your latest products, prices, and special offers. See pricing.
Reporting & Targets
We send over reports as frequently as you like so you can see how your account is performing. We’re also happy to go through account performance or targets for the next month over the phone or face to face.