We want to make working with us as flexible and easy as possible for you and so we suggest several ways that we could do this…
This is a simple pricing model where we charge between 5-10% of monthly AdWords spend depending on the maturity and monthly budget of the account. This often works well for larger accounts with high monthly spends. We can also set a monthly spend limit so you know what you'll be spending on management each month.
Pay Per Hour
Here we suggest a monthly charge based on how many hours work we think the account will benefit from each month. Our management fee starts from £100/month for very small accounts and ranges up to £1000/month for large accounts. For larger accounts this may be more and we often suggest using the % spend model.
PPA (pay per acquisition) is a risk-free model where you only pay when a conversion takes place. This often works well after a few months once we have an idea of expected cost/aquisition and we know that conversion tracking is set up accurately. With this established we fix a price that you will pay for each acquisition through AdWords.
Choosing Your Pricing Model
You may be uncertain as to which pricing model fits your business best; sometimes it may not particularly matter and choosing one you’re most comfortable with is fine. We’re always happy to have a chat and help you decide. Bear in mind that we can always change the way we work together at any time, so if you change your mind or if the PPA model becomes a possibility then we can easily switch over. Get in touch to find out more or get started with a free account audit, review, and/or proposal.