Project Description

Cars2

PAY PER CLICK ADVERTISING

Summary & Services

Cars2 use Google Ads to drive more online and in-store traffic however they had difficulty organising the ads across different manufacturers, models, and car centres. After reviewing their Google Ads account we restructured their campaigns and set up systems in order to deal with used cars going in and out of stock as well as the frequently changing prices.

With our new approach, Cars2 have seen a huge increase in traffic and conversions. We’re seeing higher quality, more relevance, and better user engagement.

  • PPC Management

  • Google Ads

“Nebstone’s AdWords expertise has been invaluable, and they have been able to work with us to build sophisticated PPC campaigns that serve high quality ads for the wide variety of cars we sell. They worked hard to tackle issues such as automating constantly changing prices as cars come in and out of our stock. Their monthly reporting is great, they respond quickly to ensure our PPC ads keep up-to-date with the latest changes in our business, and we receive regular recommendations for improvements. The proof is in the results, our cost-per-click 15% lower, we’re utilising more of our budget, our quality score is higher, our ads are much more relevant and better targeted, and we are seeing great conversion. Working with Nebstone has been great value for money and traffic to our website has never been higher. Thanks Nebstone!”

Jon Lockwood, Cars2
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